In this video, we'll explore content ideas for Salty Travels' brand-new website, alongside my presentation slides. I have picked 5 of the best content examples that will work better for a brand-new business than an already-established brand. These examples are Images 5, 6, 8, 9 and 11.
Engaging Through Video - Image 5
Image 5 - TTD Podcast Host Reel - https://www.instagram.com/reel/C7M2xJ8MnSK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
One great strategy is showcasing travel BTS.
This format allows viewers to connect with the destination imagining themselves on that trip.
Quick cuts between different scenes and snippets keep viewers engaged and prevent boredom so they would more likely watch the video all the way through this is why image 5 works really well.
Salty Travels can do the same but from the parent's perspective. They could create videos showcasing snippets like a dad opening the door to one of the cottages, filmed from the mom's viewpoint, including scenes of children playing, family activities and relaxing, demonstrating how Salty Travels cottages are an easy and stress-free family holiday option.
Another idea is to contrast the chaos of home life with the relaxation of a Salty Travels holiday, however, this might not work and not everyone would want the suggestion that they have messy chaotic homes.
Storytelling - Image 6
Image 6 - Sam Newton Travel film - https://www.youtube.com/watch?v=CDx2fxb5ZF4
Emotional storytelling videos, like the example of Image 6 about a man discussing the significance of travel against cinematic scenes, can be highly engaging and drive connections. Creating an emotional connection with the audience makes content more valuable to them and makes them feel less like they are being sold to and ultimately understood.
Salty Travels could create a similar video from a child's perspective, capturing the wonder and joy of exploring Cornwall while on their family holiday. This approach can evoke an emotion in the parent watching, as they would want to evoke lifetime memories for their children. Again this can be created using cinematic, soft and Whimsical effects rather than the first example Image 5, which is more BTS and a vlog vibe. Both work well together and could create an incredible content campy with the audience as they can see it from both their point of view and their child.
The power of a good blog - Images 8 & 9
Image 8 - TBA Blog Article - https://www.theblondeabroad.com/10-must-have-travel-beauty-products/
Image 9 - TBA Blog Article - https://www.theblondeabroad.com/ultimate-caribbean-travel-guide/
The Blonde Abroad, effectively utilise SEO (search engine optimisation) strategies through their blogs.
Images 8 and 9 are blogs that are laid out in a travel scrapbook theme which is visually appealing to their traveling female target audience. It's clear to see that she is creating content that will appeal to her target audience and Salty Travels can do the same.
Salty Travels can create informative blog content like "10 Must-Have Travel Products for Families" and "Exploring Cornwall with Children".
By targeting common travel-related questions from Parents and what they search for online, Salty Travels can attract website visitors. To take it one step further, Salty Travels could use "Ask The Public" to search for things like "travelling with children" and "Child-friendly holidays". By doing this it will showcase a wide range of popular questions REAL people are searching for based on the above categories. This means they can base the blogs on what people are actually searching for and ultimately increase the chances of showing up in more people's search engine results.
Building Trust - Image 11
Image 11 - Traveling Jackie Instagram Picture https://www.instagram.com/p/C43G6AbLN0Z/utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D&img_index=1
Unlike established brands like TUI as seen in my presentation slides, Salty Travels needs to build brand recognition and trust, as currently, they have no previous customers or social proof.
Authentic user-generated content, like the photo of Jackie's messy camper showcasing the reality of an adventure, can resonate with viewers. This is again linking up with the storytelling strategies in images 5 and 6.
Salty Travels could replicate this concept by capturing candid moments like a poolside scene after a day of exploration and family togetherness. For example, having everyone's towels and swimming costumes drying with a sunset, to showcase they had a full day of fun.
Conclusion:
Prioritising strategies that build brand awareness, like the video and the user-generated content ideas, is crucial at this initial stage. Storytelling is a powerful tool when you haven't got any social proof. Let's remember that "64% of consumers want brands to connect with them emotionally"
Content on the website can also be uploaded to YouTube and social media platforms, further expanding Salty Travels' reach. As again "Instagram Users Watch 17.6 Million Hours of Reels Per Day"
Blogs offer long-term SEO benefits and can help Salty Travels to be at the top of their target audience search results. As evident with “Companies with blogs produce an average of 67% more leads monthly than companies that don't blog”
Ultimately, the goal is to create compelling content that creates trust and entices viewers to explore Salty Travels' website. The result is to achieve multiple bookings. This is why podcasts and branding adverts as showcased in my presentation slides wouldn't work as well to achieve the above goal as a new start-up business.
Below is my SlideShare PDF - https://www.slideshare.net/slideshow/assignment-5-planning-bethany-sharp-pdf/270321550
To view Presentation Documents, Script Notes and links to video pitches click here - https://www.canva.com/design/DAF25OfXWq4/bjje4lpdhfmF61aWNSRtgw/view?utm_content=DAF25OfXWq4&utm_campaign=designshare&utm_medium=link&utm_source=editor
References:
(Accessed 23 May 2024)
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